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" Introduction to strategic public relations : "
Janis Teruggi Page, Lawrence J. Parnell.
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BL
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| Record Number
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852404
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| Main Entry
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Page, Janis Teruggi
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| Title & Author
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Introduction to strategic public relations : : digital, global, and socially responsible communication /\ Janis Teruggi Page, Lawrence J. Parnell.
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| Publication Statement
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Thousand Oaks, California :: SAGE Publications,, [2019]
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| Page. NO
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xxviii, 464 pages ;; 26 cm
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| ISBN
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1506358039
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: 9781506358031
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Includes bibliographical references and index.
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| Contents
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Preface -- Section 1: Understanding public relations. Unit 1: Public relations' role and function in society. Strategic public relations : a constantly evolving discipline ; The history of modern public relations : from Barnum to Lee, Bernays to Page, and other public relations pioneers ; Ethics and law in public relations ; Foundations of public relations : research and theory ; Implementing your strategic communications plan -- Section 2: Practicing public relations in a socially responsible world. Unit 2: Public relations tactics. Public relations writing : persuasive and audience-focused ; Media relations in a digital world ; Social media and emerging technologies -- Unit 3: General practice areas. Corporate social responsibility and community relations ; Employee relations, corporate culture, and social responsibility ; Corporate communication and reputation management ; Issues management and crisis communication -- Unit 4: Specialty practice areas. Sports, tourism and entertainment ; Nonprofit, health, education, and grassroots organizations ; Public affairs, government relations, and political communication ; International public relations and public diplomacy -- Glossary.
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Public relations.
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Öffentlichkeitsarbeit
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HM1221.P34 2019
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| Added Entry
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Parnell, Lawrence J.
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