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" Advertising and branding : "
Information Resources Management Association USA [editor].
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BL
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| Record Number
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852641
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| Title & Author
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Advertising and branding : : concepts, methodologies, tools, and applications /\ Information Resources Management Association USA [editor].
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| Publication Statement
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Hershey, PA :: IGI Global,, [2017]
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, ©2017
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| Page. NO
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1 online resource (1 volume) :: illustrations
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| ISBN
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1522517936
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: 1522517944
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: 9781522517931
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: 9781522517948
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9781522517931
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Abstract
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"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--
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| Subject
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Advertising.
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Branding (Marketing)
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Marketing.
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Advertising.
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Branding (Marketing)
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Marketing.
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| Dewey Classification
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659.1
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| LC Classification
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HF5823
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| Added Entry
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Information Resources Management Association,editor.
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