| Document Type
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BL
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| Record Number
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852661
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| Title & Author
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Conservation and promotion of heritage tourism /\ Surabhi Srivastava, editor.
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| Publication Statement
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Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :: IGI Global,, 2019.
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| Series Statement
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Advances in hospitality, tourism, and and the services industry (AHTSI) book series
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Research essentials
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| Page. NO
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1 online resource (19 PDFs (xxvi, 260 pages))
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| ISBN
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1522562842
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: 9781522562849
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1522562834
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9781522562832
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Chapter 1. Sustaining tourists' revisit intention through talk-in-interaction model: a multicultural communication analysis of guest and homestay host -- Chapter 2. Challenges for promotion of heritage tourism: case study of the UAE -- Chapter 3. A methodological proposal for building conservation: a case in Guimarães, world heritage city -- Chapter 4. Promotion of heritage tourism through branding and graphic communication -- Chapter 5. The role and importance of rural tourism on the development and promotion of cultural heritage tourism -- Chapter 6. Challenges for innovative transformation in heritage tourism development in India and Pakistan -- Chapter 7. Community development through promoting ecotourism in mangrove areas of Bangladesh -- Chapter 8. Exploring intangible heritage marketing in tourism: a case study of Kalaripayattu.
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| Abstract
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"This book explores the link among the heritage tourism, conservation and sustainable development. It focuses on the significance of tangible and intangible heritages and its conservation and promotion. It also emphasizes various strategies in order to promote heritage tourism so that residents will enjoy the economic and social benefits"--
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| Subject
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Heritage tourism-- Economic aspects, Case studies.
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| Subject
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Heritage tourism-- Management, Case studies.
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| Subject
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Historic sites-- Conservation and restoration, Case studies.
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| Subject
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Sustainable tourism, Case studies.
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| Subject
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BUSINESS ECONOMICS-- Industries-- General.
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| Subject
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Historic sites-- Conservation and restoration.
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| Subject
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Sustainable tourism.
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| Dewey Classification
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338.4/791
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| LC Classification
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G156.5.H47C657 2019e
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| Added Entry
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Srivastava, Surabhi,1978-
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| Added Entry
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IGI Global,publisher.
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