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" Rising tide : "
Davis Dyer, Frederick Dalzell, Rowena Olegario.
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BL
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| Record Number
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853876
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| Main Entry
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Dyer, Davis.
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| Title & Author
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Rising tide : : lessons from 165 years of brand building at Procter Gamble /\ Davis Dyer, Frederick Dalzell, Rowena Olegario.
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| Publication Statement
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Boston, Mass. :: Harvard Business School Press,, ©2004.
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| Page. NO
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x, 467 pages :: illustrations (some color) ;; 25 cm
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| ISBN
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1591391474
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: 9781591391470
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
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| Abstract
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"Rising Tide tells the tale of P & G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P & G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--Jacket.
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| Subject
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Procter Gamble Company-- History.
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Procter Gamble Company.
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Proctor Gamble Company-- History.
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Procter Gamble Company
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Procter Gamble Company.
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Brand name products-- United States, Case studies.
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Product management-- United States, Case studies.
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Soap trade-- United States-- History.
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Administração da produção-- Estados unidos.
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Brand name products.
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Marcas comerciais-- Estados unidos.
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Markenartikel
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Product management.
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Sabões-- Estados unidos.
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Soap trade.
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Geschichte 1837-2003.
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Merken.
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Procter Gamble Company.
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United States.
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| Dewey Classification
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338.7/67
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| LC Classification
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HD9999.S74P738 2004
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| NLM classification
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85.40bcl
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| Added Entry
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Dalzell, Frederick.
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Olegario, Rowena.
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