| Document Type
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BL
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| Record Number
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854180
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| Title & Author
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Drawing power : : a compendium of cartoon advertising, 1870s-1940s /\ edited by Rick Marschall and Warren Bernard.
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| Publication Statement
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Seattle, Wash. :: Fantagraphics Books,, ©2011.
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| Page. NO
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115 pages :: chiefly color illustrations ;; 33 cm
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| ISBN
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1606993992
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: 9781606993996
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| Notes
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Includes index.
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| Contents
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Cartoons and the selling of America / Rick Marschall -- The origins of cartoon advertising -- Portfolio R. F. Outcault -- Cartoon ads go to war -- Portfolio: Sheet music -- The Jazz era -- Portfolios: Blotters -- Portfolio: The lefties -- Portfolio: Tobacco -- Hard times and good times -- Portfolio: Baseball -- Portfolio: Celebrities -- Portfolio: Dr. Seuss -- Portfolio: Cartoonists as pitchmen -- Portfolio: Johnstone and Cushing -- Portfolio: Mr. Coffee nerves.
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| Abstract
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"Fantagraphics' new imprint Marschall Books presents Drawing Power, a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience."--Publisher description.
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| Subject
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Advertising, Pictorial works.
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| Subject
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Caricatures and cartoons-- United States-- History-- 19th century.
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| Subject
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Caricatures and cartoons-- United States-- History-- 20th century.
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| Subject
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Comic books, strips, etc., in advertising.
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| Subject
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Advertising.
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| Subject
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Caricatures and cartoons.
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| Subject
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Comic books, strips, etc., in advertising.
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| Subject
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United States.
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| Dewey Classification
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659.132
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| LC Classification
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NC1425.D73 2011
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PN6710.D68 2011
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| Added Entry
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Bernard, Warren.
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Marschall, Richard.
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| Parallel Title
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Compendium of cartoon advertising
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| Cover Title
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F.B. & M.B. present drawing power
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