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" Ethnographic thinking : "
Jay Hasbrouck.
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BL
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| Record Number
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854921
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| Main Entry
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Hasbrouck, Jay
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| Title & Author
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Ethnographic thinking : : from method to mindset /\ Jay Hasbrouck.
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| Publication Statement
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New York, NY :: Routledge,, 2018.
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, ©2018
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| Series Statement
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Anthropology and Business
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| Page. NO
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1 online resource.
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| ISBN
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0203712293
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: 1351362488
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: 9780203712290
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: 9781351362481
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9781629581187
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Chapter A Starting Place: Design Thinking and Ethnographic Thinking -- part PART I A Few Core Qualities of Ethnographic Thinking -- chapter 1 Cultivating Curiosity -- chapter 2 Expanding Awareness -- chapter 3 Deferring Judgment -- chapter 4 Adapting Thoughtfully -- part PART II The Praxis of Ethnographic Thinking -- chapter 5 Immersing Fully -- chapter 6 Facilitating Tactically -- chapter 7 Documenting Diligently -- part PART III Analysis, Strategy, and Influence -- chapter 8 Analyzing Holistically -- chapter 9 Situating Intentionally -- chapter 10 Storytelling Empathically.
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| Abstract
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"This book argues that 'ethnographic thinking--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too."--Provided by publisher.
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| Subject
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Business anthropology.
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Corporate culture.
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Ethnology-- Methodology.
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Organizational behavior.
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Business anthropology.
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Corporate culture.
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Ethnology-- Methodology.
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Organizational behavior.
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SOCIAL SCIENCE-- Discrimination Race Relations.
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SOCIAL SCIENCE-- Minority Studies.
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| Dewey Classification
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305.8001
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| LC Classification
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GN450.8.H37 2018
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