| Document Type
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BL
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| Record Number
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855013
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| Main Entry
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Visocky O'Grady, Jennifer
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| Title & Author
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A designer's research manual : : succeed in design by knowing your clients + understanding what they really need /\ by Jenn + Ken Visocky O'Grady.
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| Edition Statement
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Second edition, updated + expanded.
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| Publication Statement
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Beverly, MA :: Rockport Pub,, [2017]
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, ©2017
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| Series Statement
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Design field guides
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| Page. NO
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1 online resource (208 pages) :: illustrations (chiefly color).
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| ISBN
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1631594303
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: 9781631594304
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1631592629
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9781631592621
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| Bibliographies/Indexes
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Includes bibliographical references (pages 201-204) and index.
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| Abstract
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"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover.
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| Subject
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Commercial art-- United States-- Marketing.
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Graphic arts-- United States-- Marketing.
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| Subject
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ART-- Techniques-- Drawing.
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Commercial art-- Marketing.
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| Subject
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Forschung
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Gebrauchsgrafik
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| Subject
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Graphic arts-- Marketing.
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| Subject
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United States.
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| Dewey Classification
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741.6068/8
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| LC Classification
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NC1001.6.V57 2009
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| Added Entry
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Visocky O'Grady, Kenneth
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