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" Rural tourism and enterprise : "
edited by Ade Oriade and Peter Robinson.
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BL
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| Record Number
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855485
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| Title & Author
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Rural tourism and enterprise : : management, marketing and sustainability /\ edited by Ade Oriade and Peter Robinson.
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| Publication Statement
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Wallingford, Oxfordshire, UK :: Boston, MA :: CAB International,, [2017]
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| Series Statement
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CABI tourism texts
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| Page. NO
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xxix, 253 pages :: illustrations ;; 25 cm.
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| ISBN
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1780647492
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: 1780647506
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: 9781780647494
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: 9781780647500
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9781780647517
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9781780647524
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Rural enterprise business development in the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy C.H. Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, ethics and social responsibility : a developed economies perspective / Caroline Wiscombe -- Community engagement and rural tourism enterprise / Peter Wiltshier -- Social enterprise and the rural landscape / Caroline A. Wiscombe, et al. -- The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- Sustainability and ethics in rural business and tourism in the developing world / Weng Marc Lim and Sine Heitmann -- Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Joanne (Asia) Alder -- Challenges and strategies for rural business operations in developed and developing economies / Ade Oriade and Peter Robinson -- Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Joanne Tate -- Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- Strategies for rural business growth / Crispin Dale, Neil Robinson and Michael Evans -- Opportunities for growth : the rural tourism policy and planning perspective / Caroline A. Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson.
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| Abstract
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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
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| Subject
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Rural tourism-- Marketing.
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| Subject
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Rural tourism.
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Sustainable tourism.
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Fremdenverkehrspolitik
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Geography.
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Geography.
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Ländlicher Raum
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Nachhaltigkeit
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Rural tourism.
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Sustainable tourism.
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Tourismus
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Vermarktung
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Rural tourism.
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| Dewey Classification
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910.68
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| LC Classification
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G155.A1R87 2017
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| Added Entry
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Oriade, Ade
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Robinson, Peter,1979-
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