| Document Type
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BL
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| Record Number
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856407
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| Main Entry
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Serafinelli, Elisa
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| Title & Author
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Digital life on Instagram : : new social communication of photography /\ by Elisa Serafinelli.
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| Edition Statement
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First edition.
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| Publication Statement
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Bingley :: Emerald Publishing Limited,, 2018.
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| Series Statement
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Digital activism and society
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| Page. NO
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1 online resource (xvi, 216 pages) :: illustrations
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| ISBN
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1787564959
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: 1787564975
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: 9781787564954
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: 9781787564978
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1787564983
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9781787564961
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9781787564985
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Front cover; Digital life on Instagram; Copyright page; Dedication; Acknowledgements; Contents; List of figures; About the author; 1 New approaches to digital photography and online photosharing; 1.1. Media theories towards new visual practices; 1.2. Semiotics and theories of the image; 1.3. New research methods in internet research; 1.3.1. A netnographic approach for qualitative research; 1.3.2. (Embedded) multiple-case study; 1.3.3. Computer-mediated interviewing technique; 1.3.4. Visual data collection; 1.3.5. Qualitative content analysis; 1.3.6. Ethical considerations.
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1.4. Theorising new mobile visualities; 2 The practice of online photosharing; 2.1. The evolution of Photosharing; 2.2. Photosharing on Instagram: motivations, organisation and new practices; 2.2.1. Motivations: why users share how they share; 2.2.2. Organisation: InstaSharing is not that instant; 2.2.3. New practices: how Instagram transformed photosharing; 3 Visual social relationships; 3.1. Social relationships online; 3.2. The mediation of photosharing in social relationships; 3.3. Instagram communities online and offline; 3.3.1. Social life in Instagram online communities.
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3.3.2. Instagram communities' offline encounters; 4 Visual media marketing; 4.1. Political economy of media and online marketing strategies; 4.2. Visual media marketing on Instagram: new techniques; 4.2.1. Branding and users' engagement; 4.2.2. Instagram communities: photo contests and visual promotion; 4.2.3. Popular users and influencers; 4.2.4. Private advertising and communication agencies; Notes; 5 Privacy and surveillance; 5.1. The paradox of privacy on social media platforms; 5.2. Panopticon and surveillance theories in digital sociality.
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5.3. The pleasure of watching and being watched within everyday life; 5.4. Sharing and protecting visual content on Instagram; 5.4.1. Routinised voyeurism; 6 Identity: a visual representation; 6.1. Representations of the self: a theoretical approach; 6.2. Fragmented online identities; 6.3. Representation and objectification of the self on Instagram; 6.3.1. The visual representation of the self; 6.3.2. Selfies and the other self; 6.3.3. Branding identities; Note; Afterword; References; Index.
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| Abstract
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Discussing the social uses of Instagram, this book shows how visuality is changing people's perception of the world and their mediated lives, illustrating how the platform shapes new social relationships, marketing techniques, privacy and surveillance concerns, and representations of the self, arguing for the development of new mobile visualities.
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| Subject
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Instagram (Firm)
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Instagram (Firm)
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| Subject
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Online social networks.
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| Subject
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Photography-- Social aspects.
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| Subject
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Social media.
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| Subject
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Communication studies.
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Online social networks.
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| Subject
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Photography-- Social aspects.
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| Subject
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PSYCHOLOGY-- Social Psychology.
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| Subject
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Social media.
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| Dewey Classification
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302.30285
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| LC Classification
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HM742
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