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" Confessions of an advertising man / "
David Ogilvy.
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BL
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| Record Number
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857642
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| Main Entry
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Ogilvy, David,1911-1999.
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| Title & Author
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Confessions of an advertising man /\ David Ogilvy.
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| Publication Statement
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London :: Southbank,, 2004.
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| Page. NO
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207 pages ;; 20 cm
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| ISBN
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1904915019
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: 9781904915010
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| Notes
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Includes index.
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Originally published.: London: Pan, ©1987.
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| Abstract
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"David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket."--Jacket.
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| Subject
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Advertising campaigns-- Management.
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Advertising.
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Advertising.
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| Dewey Classification
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659.111
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| LC Classification
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HF5810.O34A3 2004
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