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" Orchestrating experiences : "
Chris Risdon, Patrick Quattlebaum ; foreward by Marc Rettig.
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BL
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| Record Number
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857907
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| Main Entry
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Risdon, Chris
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| Title & Author
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Orchestrating experiences : : collaborative design for complexity /\ Chris Risdon, Patrick Quattlebaum ; foreward by Marc Rettig.
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| Publication Statement
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Brooklyn, New York :: Rosenfeld Media,, [2018]
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, ©2018.
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| Page. NO
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xix, 316 pages :: color illustrations ;; 23 cm.
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| ISBN
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193382073X
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: 9781933820736
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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A common foundation. Understanding channels -- Pinning down touchpoints. Workshop:Touchpoint inventory -- Exploring ecosystems. Workshop: Landscape alignment -- Orienting around journeys -- Insights and possibilities. Mapping experiences -- Workshop: Experience mapping -- Defining experience principles -- Workshop: Experience principles refinement -- Identifying opportunities -- Workshop: Opportunity identification and prioritization -- The vision and action. Generating and evaluating ideas -- Workshop: From ideas to narratives -- Crafting a tangible vision -- Designing the moment -- Taking up the baton.
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| Abstract
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Customer experiences are increasingly complicated with multiple channels, touchpoints, contexts, and moving parts all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environment.
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| Subject
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Customer services.
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Service industries-- Management.
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Customer services.
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Service industries-- Management.
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| Dewey Classification
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658.812
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| LC Classification
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HF5415.5.R596 2018
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| Added Entry
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Quattlebaum, Patrick
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Rettig, Marc,1956-
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