Brand hate :

" Brand hate : "
S. Umit Kucuk.

Document Type	:	BL
Record Number	:	859167
Main Entry	:	Küçük, S. Ümit
Title & Author	:	Brand hate : : navigating consumer negativity in the digital world /\ S. Umit Kucuk.
Edition Statement	:	2nd edition.
Publication Statement	:	Cham, Switzerland :: Palgrave Macmillan,, [2019]
Page. NO	:	1 online resource (ix, 199 pages) :: illustrations (some color)
ISBN	:	3030003809
	:	: 9783030003807
	:	3030003795
	:	9783030003791
Bibliographies/Indexes	:	Includes bibliographical references and index.
Subject	:	Brand name products-- Psychological aspects.
Subject	:	Branding (Marketing)-- Psychological aspects.
Subject	:	Consumer behavior.
Subject	:	Customer loyalty.
Subject	:	Brand name products-- Psychological aspects.
Subject	:	BUSINESS ECONOMICS / Industrial Management.
Subject	:	BUSINESS ECONOMICS / Management Science.
Subject	:	BUSINESS ECONOMICS / Management.
Subject	:	BUSINESS ECONOMICS / Organizational Behavior.
Subject	:	Consumer behavior.
Subject	:	Customer loyalty.
Dewey Classification	:	‭658.8/27‬
LC Classification	:	‭HF5415.1255‬‭.K83 2019‬

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