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BL
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| Record Number
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859773
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| Main Entry
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Capocchi, Alessandro
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| Title & Author
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Economic value and revenue management systems : : an integrated business management model /\ Alessandro Capocchi.
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| Publication Statement
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Cham, Switzerland :: Palgrave Macmillan,, [2019]
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| Page. NO
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1 online resource
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| ISBN
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3030024172
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: 9783030024178
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3030024164
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9783030024161
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| Notes
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Includes index.
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| Contents
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Intro; Preface; Acknowledgments; Contents; List of Figures; List of Tables; 1: Starting and Running a Business; From a Sharing to a Contamination Economy; Business and Entrepreneurship; The Entrepreneur; Entrepreneurship; Innovation and Entrepreneurship; New Entrepreneurship in Italy; Enki Stove: An Italian Start-up; References; 2: Time in Entrepreneurship; The Economic Business Cycle; The Meaning of Price; Management Operations; Measurement of the Management System; The Life Cycle of a Company: Accounting Period; The Time Dimension in Management Operations; References
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3: Entrepreneurship, Business Cycle, and Creation of ValueAccounting and Managerial Tools; The Financial and Economic Dimensions; The Output of General Accounting: Financial Statements; The Balance Sheet; How to Read the Balance Sheet; Profit and Loss Statement; References; 4: The Short-Term Measurement of the Creation of Value: The Importance of Technical Efficiency; Creation of Economic Value: Profitability; The Technical Dimension of Business: Production Capacity and Productivity; Technical Efficiency and Economic Efficiency; The Relationship Between Volumes, Costs, Prices, and Revenues
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7: Revenue Management Systems Based on Dynamic PricingPricing Models; Prospect Theory; The "Fairness" Concept; Dynamic Pricing Strategies; Dynamic Pricing Models; Management Implications of RM Systems Based on Dynamic Pricing; References; 8: Revenue Management Systems Based on Capacity Allocation; Capacity Allocation; Case Study; Capacity Allocation and Optimization; Capacity Allocation Control Mechanisms; Capacity Allocation with Two Classes; Littlewood's Rule; The Effectiveness of RM Systems Based on Capacity Allocation; References
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9: The Measurement of Revenue Management Policies: RevPAR and Yield RateRM Systems; Indicators in RM Systems; RevPAR and Yield Rate; The Use of the RevPAR and the Yield Rate; References; 10: Economic Value and Revenue Management Systems: Case Studies; Differentiation: UNA Hotels & Resorts and Accor; UNA Hotels & Resorts; The CA Hotels Case; Direct Costing and Full Costing; Rationality and Strategy; Break-Even Analysis; Fixed Costs; Graphical Representation of the BEA; The Mathematical Representation of the BEA; The Unimib Travel Case; The Hotel Vittoria Case; The Hotel Piccadilly Case
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The Origins of Kreislauf: Marginalist TheoryJohn Maurice Clark and the Division Between Fixed and Variable Costs; References; 5: The Impact of Technical Inefficiency on Business Management; The Illusion of Low Cost; The Importance of the Warehouse in the Business-Economics Dimension; Overbooking: A Virtual Warehouse; Case Study; References; 6: Revenue Management from a Business-Economics Perspective; From Technical Efficiency to an RM System; The Definition of RM; The Principles of RM; The Cannibalization Effect; The Implementation of RM Systems; References; Recommended Readings
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| Abstract
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Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
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| Subject
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Revenue management.
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| Subject
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Revenue management.
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| Dewey Classification
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658.15/54
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| LC Classification
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HD60.7.C37 2019
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