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" Augmented reality and virtual reality : "
M. Claudia tom Dieck, Timothy Jung, editors.
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BL
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| Record Number
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860787
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| Title & Author
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Augmented reality and virtual reality : : the power of AR and VR for business /\ M. Claudia tom Dieck, Timothy Jung, editors.
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| Publication Statement
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Cham, Switzerland :: Springer,, [2019]
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| Series Statement
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Progress in IS
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| Page. NO
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1 online resource (xi, 335 pages) :: illustrations (some color)
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| ISBN
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3030062465
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: 3030062473
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: 9783030062460
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: 9783030062477
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3030062457
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9783030062453
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| Notes
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2.1 Technology Enhanced Tourism Experiences in Heritage Attractions
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| Contents
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Intro; Preface; International Augmented and Virtual Reality Conference 2018; Scientific Committee; Contents; AR & VR Retail Experience; 1 Augmented Reality in Real Stores: Empirical Evidence from Consumers' Interaction with AR in a Retail Format; Abstract; 1 Introduction; 2 Theoretical Background; 2.1 Augmented Reality in Retailing; 2.2 Augmented Places; 2.3 Human-Computer Interaction (HCI) in Retail Settings; 3 Methodology; 3.1 Augmented Fashion Store Development; 3.2 Procedure and Data Collection; 4 Research Findings; 4.1 Enhancement: The New Store Environment and Shopping Experience
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1 Introduction2 Theory; 3 Method; 3.1 Materials; 3.2 Participants; 3.3 Measures; 4 Results; 5 Conclusions; Acknowledgements; References; 5 Adapting Jake Knapp's Design Sprint Approach for AR/VR Applications in Digital Heritage; Abstract; 1 Introduction; 2 Designing Digital Solutions for Enhanced Usability; 3 AR and VR for Heritage and Heritage Tourism; 4 Case Study Context: Chester, UK; 5 The Digital Dee; 6 Testing the Three-Day Design Sprint Approach; 7 Conclusion; Acknowledgements; References; AR & VR in Tourism; 6 Designing Valuable Augmented Reality Tourism Application Experiences
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2.1 Current Implementations of V-Commerce3 Discussion; References; 3 A Virtual Reality and Retailing Literature Review: Current Focus, Underlying Themes and Future Directions; Abstract; 1 Introduction; 2 Methodology; 3 Literature Review Results; 3.1 Current Research Focus on VR/AR; 3.2 Underlying Themes in the VR/AR Literature; 3.3 Research Gaps with VR/AR; 4 Discussion; 4.1 Current Research Focus; 4.2 Underlying Themes; 4.3 Research Gaps; 5 Conclusion; References; AR & VR Experience Design; 4 What We Don't Know. The Effect of Realism in Virtual Reality on Experience and Behaviour; Abstract
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4.2 Interaction: Consumers' Mobility and Interaction with the Enhanced Store4.3 Behaviour: The Influence of the Enhanced Store; 5 Discussion; 5.1 Store Augmentation: The Development of a New Store Form; 6 Conclusions, Contributions and Future Research; 6.1 Theoretical Contributions and Managerial Implications; 6.2 Limitations and Future Research; Acknowledgements; References; 2 V-Commerce in Retail: Nature and Potential Impact; Abstract; 1 Introduction; 1.1 Vertical Commerce; 1.2 Virtual Commerce; 1.3 Voice Commerce; 2 V-Commerce and the Impact on Business-to-Consumer Retailing
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Abstract1 Introduction; 2 Literature Review; 2.1 Augmented Reality and Cultural Heritage Tourism; 2.2 Augmented Reality Experiences; 2.3 Stakeholder Approach; 3 Methods; 4 Findings; 4.1 Visitor Value; 4.2 Organisational Value; 4.3 Stakeholder Value; 4.4 Economic Value; 5 Discussion and Conclusions; 5.1 Discussion; 5.2 Theoretical Contributions and Managerial Implications; 5.3 Limitations and Future Research; References; 7 Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Users; Abstract; 1 Introduction; 2 Literature Review
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| Abstract
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This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
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| Subject
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Augmented reality.
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| Subject
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Augmented reality.
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| Dewey Classification
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006.8
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| LC Classification
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QA76.9.A94A94 2019
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| Added Entry
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Dieck, M. Claudia tom
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Jung, Timothy
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