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" Brands and cultural analysis / "
Arthur Asa Berger.
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BL
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| Record Number
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862625
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| Main Entry
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Berger, Arthur Asa,1933-
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| Title & Author
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Brands and cultural analysis /\ Arthur Asa Berger.
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| Publication Statement
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Cham, Switzerland :: Palgrave Macmillan,, [2019]
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, ©2019
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| Series Statement
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Palgrave pivot
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| Page. NO
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1 online resource (xxiii, 177 pages) :: illustrations (some color), portraits (some color)
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| ISBN
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3030247090
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: 9783030247096
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3030247082
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9783030247089
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Contents
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Part I: Theoretical considerations. Introduction: thinking about brands -- What is a brand? a semiotic analysis -- Brands and the psyche -- Brands in society, society in brands -- Marketing brands -- Brands in history, history in brands -- Language and brands -- Visual branding: logos, icons and images -- Part II: Applications. The branded self -- San Francisco as a brand -- Japan as a brand -- Brand competition: cruises -- Brand sacrality -- Brand discourse -- Brand and myth -- Coda.
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| Subject
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Branding (Marketing)-- Social aspects.
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Business names-- Social aspects.
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| Dewey Classification
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658.8/27
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| LC Classification
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HF5415.1255
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