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BL
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| Record Number
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864603
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| Title & Author
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Modernizing the Academic Teaching and Research Environment : : Methodologies and Cases in Business Research /\ edited by Jorge Marx Gómez, Sulaiman Mouselli.
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| Publication Statement
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Cham :: Springer International Publishing :: Imprint :: Springer,, 2018.
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| Series Statement
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Progress in IS,
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| Page. NO
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1 online resource (x, 208 pages 50 illustrations) :: online resource
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| ISBN
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3319741721
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: 331974173X
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: 9783319741727
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: 9783319741734
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3319741721
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9783319741727
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| Contents
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Intro; Preface; Contents; Research Methodology: An Introduction; 1 The Nature of Research; 1.1 Scientific Research; 1.2 Business and Management Research; 1.3 Kinds of Research Investigations; 1.4 Stages in the Development of Research; 2 The Meaning of Theory; 2.1 Research Methodology; 2.2 Universality of Research Methods; 2.3 Nature of Propositions; 2.4 How Are Theories Generated?; 3 Research Philosophies and Approaches; 3.1 Assumptions About Reality; 3.2 Assumptions About Knowledge; 3.3 Assumptions About Human Nature; 3.4 Research Approaches; 3.5 Other Philosophies; References
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11 ConclusionReferences; Common Biases in Business Research; 1 Biases in Quantitative Business Research; 1.1 Sample-Size Bias; 1.2 Data Mining Bias; 1.3 Sample-Selection Bias; 1.4 Look-Ahead Bias; 1.5 Time-Period Bias; 1.6 Omitted Variable Bias; 2 Biases in Qualitative Business Research; 2.1 Sample-Size Bias; 2.2 Sample-Selection Bias; 2.3 Measurement Bias; 2.4 Interviewer Bias; 2.5 Interviewee or Response Bias; 2.6 Observer Bias; 2.7 Transformation Bias; References; Research Ethics; 1 Understanding Business Ethics; 1.1 Defining Research Ethics; 1.2 Why Is Research Ethics Important?
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5.2 Ordinal Level5.3 Interval Level; 5.4 Ratio Level; 6 What Is Being Measured?; 7 The Measurement of Attitudes; 8 Selecting a Measurement Scale; 8.1 Research Objectives; 8.2 Response Type; 8.3 Data Properties; 8.4 Number of Dimensions; 8.5 Balanced or Unbalanced Scale; 8.6 Forced or Unforced Choices; 8.7 Number of Points in a Measurement Scale; 9 Rating Scales; 9.1 Likert Scale; 9.2 Semantic Differential Scale; 9.3 Numerical and Multiple Rating Scales; 9.4 Staple Scale; 9.5 Graphic Rating Scale; 10 Ranking Scale; 10.1 Paired Comparison Scale; 10.2 Forced Ranking Scale; 10.3 Comparative Scale
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Basic Research Methods1 Different Research Types; 2 Observation; 3 Experiment; 4 Questionnaires; 5 Interview; 6 Focus Group; 7 Case Study; References; Research Topic Identification; 1 Introduction; 2 Research Topic Identification Approach; 2.1 What Research Is All About?; 2.2 Variety of Available Research Methodologies; 2.3 Why Is Proper Literature Review Necessary?; 3 Conclusion; References; Measurement and Measurement Scales; 1 Introduction; 2 Measurement Defined; 3 Types of Variables and Data; 4 Concepts and Constructs; 4.1 Operational Definitions; 5 Measurement Levels; 5.1 Nominal Level
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Planning the Research1 Introduction; 2 Defining the Research Process; 2.1 Basic Terminology; 2.2 The Beginning: Planning the Research; 2.3 Research Process: Phases and Steps; 2.4 System Approach to Researching; 3 Developing and Refining the Research Problem; 3.1 Spotlights on Research Topic; 3.2 Formulating a Research Problem; 4 Critically Reviewing the Scientific Literature (Planning Literature Search Strategy); 4.1 Critical Literature Review; 4.2 Planning Literature Search Strategy; 5 Formulating the Research Design; 6 Processing and Analysis of Data; 7 Conclusion; References
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| Abstract
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This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won't want to miss out on this unique and insightful book.
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| Subject
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Business.
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Comparative education.
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Educational technology.
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Globalization.
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International education.
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Management information systems.
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Markets.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Business.
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| Subject
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Comparative education.
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Educational technology.
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| Subject
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Globalization.
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| Subject
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International education.
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| Subject
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Management information systems.
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| Subject
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Markets.
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| Dewey Classification
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381
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| LC Classification
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HF1365
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HF5469.7-5481
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| Added Entry
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Gómez, Jorge Marx
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Mouselli, Sulaiman
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