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BL
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| Record Number
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865028
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| Main Entry
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Abbati, Maurizio.
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| Title & Author
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Communicating the environment to save the planet : : a journey into eco-communication /\ Maurizio Abbati.
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| Publication Statement
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Cham :: Springer,, ©2019.
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| Page. NO
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1 online resource
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| ISBN
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3319760173
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: 3319760181
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: 9783319760179
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: 9783319760186
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3319760165
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9783319760162
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Intro; Foreword I; Foreword II; Credits; Contents; Part I: ECO-COMMUNICATION; 1: The Environmental Communication Under the Magnifying Lens; 1.1 The Origins of the Environmental Communication; 1.2 The Roots of the Environmental Communication; 1.3 The Core of Communicating the Environment; 1.4 Some Tools to Communicate the Environment; 1.5 Conclusions and Reflections: A Feasible Eco-communicative Approach; Bibliography; Web Site List; 2: Journalism and Environment: Two Opposed Trends Which Attract Each Other; 2.1 The Origins of Eco-information
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2.2 The Environment: A Green Code to Be Decoded2.3 An "Eco-system" of Questions and Answers: A Systemic Approach to the Piece of News; 2.4 The Social Media: Impact 4.0; 2.5 Being Environmental Journalists: A Multi-stage Mission; 2.6 Conclusions and Reflections: The Strength of Environmental Journalism Be with You! The "Star Wars" of News; Bibliography; Web Site List; 3: Which Shades of "Green" Are the New Nets of Communication Disseminating?; 3.1 The Environmental Message in the Net Achieves the Four Dimensions; 3.2 The Quality of the Environmental Message Through the Net
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3.3 What Really Links the New Media of Communication to the Environment?3.4 How Much Is the Environmental Information Through the Net Reliable?; 3.5 Can We Express Environmental Values Through the Net?; 3.6 The Environmental Messages, Are They Always Understood by Their Addressees in the Variegated and Immaterial "Ecosystem" of the Net?; 3.7 Communicating on the Net Is a Question of Image; 3.8 Conclusions and Reflections: The Eco-communication on the Net Thinks Increasingly "Bigger"; Bibliography; Web Site List; 4: Communicating the Environment Artfully. Ciak, Action!
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4.1 Eco-strength of the Images4.2 The Environmental Push of the Visual Arts; 4.3 The New Environmental Boundaries of Bio Architecture and Design; 4.4 Cinema, Music and the Environmental Message; 4.5 Conclusions and Reflections: When Superman Dresses Up in "Green"; Bibliography; Web Site List; 5: Communicating the Environment in the Green and Circular Economy; 5.1 Green and Circular Economy and the Environmental Message; 5.2 Communicating the Environment Through Products and Services; 5.3 Pure Green or Green Washing? Making the Message Credible: This Is the Question
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5.4 When Does the Advertising Message Inform on the Environment and Sustainability?5.5 Conclusions and Reflections: The Guerrilla Marketing Raises the "Green" Flag!; Bibliography; Web Site List; 6: Communicating the Environment Is a "Public Right and Duty"; 6.1 The Strength of Public Environmental Communication: A Multi-voiced Journey; 6.2 How Can the Environmental Matter Be Better Spread Out at the Institutional Level?; 6.3 The Public Environmental Communication: A Citizen's Right at the Service of the Community
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| Abstract
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This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.
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| Subject
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Communication in the environmental sciences.
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| Subject
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Environmentalism.
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BUSINESS ECONOMICS-- Real Estate-- General.
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| Subject
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Communication in the environmental sciences.
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| Subject
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Environmentalism.
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| Dewey Classification
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333.7201/4
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| LC Classification
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GE25.A43 2019
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