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BL
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| Record Number
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865102
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| Title & Author
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Business despite borders : : companies in the age of populist anti-globalization /\ Santiago Iñiguez de Onzoño, Kazuo Ichijo, editors.
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| Publication Statement
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Cham, Switzerland :: Palgrave Macmillan,, [2018]
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| Page. NO
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1 online resource
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| ISBN
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3319763067
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: 9783319763064
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3319763059
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9783319763057
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Intro; Preface; Contents; Notes on Contributors; List of Figures; List of Tables; 1: Business Globalization: The Nightmare of Populism and the Hopes Brought by Technology; Is Globalization Irreversible?; The Populist Time Bomb; The Process of Globalizing Business; Populism's Reaction and Possible Consequences for Business Strategy; International Growth Avenues for Companies; The Role of Global Corporations and Their CEOs; The Impact of Big Data in Business Strategy and Marketing; Cloud Computing and Big Data Analysis; Pricing; Campaign Optimizing.
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3: The Journey of Corporate Diversity in Tribal Times: Corporate Communities of Aspiration in MAPFREIntroduction; Diversity: The Journey in Our Human Condition of Plurality; Corporate Diversity Management: Navigating Our Different Identities; Corporate Strategies to Manage Identities of Origin; Corporate Strategies to Manage Identities of Growth; Corporate Strategies to Manage Identities of Aspiration; Collective Individualism in Tribal Times; Corporate Communities of Aspiration and Innovation. The Case of MAPFRE; The Journey of Corporate Diversity in Tribal Times: Conclusions; References.
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4: The Global Expansion of TelevisaCompany Overview; Televisa Segments; Content; Cable; Sky; Other Businesses; The Path Toward Internationalization; Strategic Alliances; Joint Ventures; International Acquisition; The Hispanic Market in the United States; Other International Markets; Current Challenges; Conclusions; References; 5: How Technogym Created the Wellness Industry; The Rise of Technogym: The "Wellness Ecosystem"; The Health and Fitness Industry: Market Size and Emerging Trends; The Impact of Connected Systems.
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Some Limitations and Conclusions on the Impact of Big DataBusiness Schools as Trailblazers of Good Globalization; References; Further Bibliography; 2: The Governance of Change: How Companies and Governments Should Adapt to Technological Disruption; The Macro Perspective: The Governance of Emerging Technologies; A New Reality: Exponential Change; The Challenge: The Great Decoupling; The Perverse Politics of Disruption; The Precariat; A New Paradigm: The Future Corporation; Conclusions and Takeaways; References; Further Bibliography.
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Technogym's Background and Product Range: Launch and Development of the StartupKey Financial Data; The Digital Strategy of Technogym; Product Lines and Customer Experience; Going Global; Conclusions and Takeaways; References; 6: Leadership, Global Mindset and Internationalization of Sempertex: From One Country to Ninety-five Countries and Five Continents; Introduction; Leaders, Global Mindset and Business Across Borders; Sempertex: A Family Firm with Global Presence; About the Company; Family, History and the Second Generation; Current Sempertex CEO: Second Generation; Internationalization.
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| Abstract
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Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt. In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures. This book features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence. A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe.
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| Subject
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Globalization.
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International business enterprises.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Globalization.
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International business enterprises.
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| Dewey Classification
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658/.049
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| LC Classification
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HD62.4
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| Added Entry
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Ichijō, Kazuo,1958-
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Iñiguez de Onzoño, Santiago
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