| Document Type
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BL
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| Record Number
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865484
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| Main Entry
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Hughes, Andrew, (Lecturer in marketing)
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| Title & Author
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Market driven political advertising : : social, digital and mobile marketing /\ by Andrew Hughes.
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| Publication Statement
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Cham, Switzerland :: Palgrave Macmillan,, [2018]
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| Series Statement
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Palgrave pivot
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Palgrave studies in political marketing and management
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| Page. NO
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1 online resource
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| ISBN
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3319777300
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: 9783319777306
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9783319777290
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5. Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.
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| Abstract
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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
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| Subject
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Advertising, Political.
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| Subject
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Business.
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Communication in politics.
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Internet marketing.
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| Subject
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Marketing-- Political aspects.
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| Subject
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Public relations.
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Social media.
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| Subject
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Advertising, Political.
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| Subject
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Business.
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| Subject
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Communication in politics.
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| Subject
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Internet marketing.
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| Subject
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POLITICAL SCIENCE-- Political Process-- Elections.
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| Subject
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POLITICAL SCIENCE-- Political Process-- General.
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| Subject
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Politics and government.
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| Subject
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Public relations.
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Social media.
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| Subject
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Great Britain, Politics and government.
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| Subject
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United States, Politics and government.
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| Subject
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Great Britain.
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| Subject
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United States.
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| Dewey Classification
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324.7/3
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| LC Classification
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JF2112.A4
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