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BL
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| Record Number
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865861
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| Title & Author
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The digitization of business in China : : exploring the transformation from manufacturing to a digital service hub /\ Young-Chan Kim, Pi-Chi Chen, editors.
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| Publication Statement
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Cham, Switzerland :: Palgrave Macmillan,, [2018]
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| Series Statement
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Palgrave Macmillan Asian business series
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| Page. NO
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1 online resource
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| ISBN
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331979048X
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: 9783319790480
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3319790471
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9783319790473
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| Contents
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Intro; Acknowledgement; Contents; Notes on Contributors; List of Figures; List of Tables; 1: Introduction: Business-to-Business Marketing inChina: Digital orTraditional?; 1.1 Introduction; 1.2 Literature Review; 1.2.1 Major Internet B2B Marketing Issues; 1.2.2 Internet inChina: Penetration andDemographics; 1.2.3 B2B Marketing Trends andTechniques; 1.2.4 B2B American Marketing inChina; Lessons fromB2C: Marketing toWhom?; Lessons fromB2C: Marketing Where?; Lessons fromB2C: Marketing What?; Lessons fromB2B Research: Marketing How andWhen?; Trust
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2: China's Online Peer-to-Peer (P2P) Lending Platforms2.1 Introduction: China andInformation & Communication Technologies; 2.2 China's Online P2P Lending Industry; 2.3 Borrowers ofOnline P2P Lending Platforms; 2.4 Lenders (Investors) ofOnline P2P Lending Platforms; 2.5 Problem Platforms; 2.6 Financial Literacy oftheInvestors (Lenders); 2.7 Initiatives andPrecautions forSelf-regulation; 2.8 Laws andRegulations; 2.9 Conclusion; Reference; 3: The Key toNon-Profit Crowdfunding Through Internet Social Media; 3.1 Introduction; 3.2 Literature Review
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3.2.1 An Overview ofCrowdfunding3.2.2 Studies ofNon-profit Crowdfunding inChina; 3.3 An Introduction toNon-profit Crowdfunding inChina; 3.3.1 The Characteristics ofNon-profit Crowdfunding inChina; Promising No Profits; Friends andRelative Circles Matter; Pocket Money Donations; 3.3.2 The General Practice ofNon-profit Crowdfunding ontheQingsongchou Platform; 3.3.3 An Accident-Based Non-profit Crowdfunding Project inQingsongchou Platform; Accident: Something Bad Happened; Application: Certificates andRecords; Reality Check; Spread It Through Social Media
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Close theProject andGet theCashPost-crowdfunding Issues; 3.4 The Key Factors andPotential Risks Involved inNon-profit Crowdfunding Projects intheQingsongchou Crowdfunding Platform; 3.4.1 The Key Factors; 3.4.2 The Potential Risks; 3.5 Suggestions fortheHealthy Development ofNon-profit Crowdfunding inChina; References; 4: The Language ofLuxury Hotel Websites inChina; 4.1 Introduction; 4.2 Methodology; 4.2.1 Theoretical Framework; 4.2.2 Attitude; 4.2.3 Graduation; 4.2.4 Engagement; 4.3 Data; 4.4 Analysis; 4.4.1 Appreciation; 4.4.2 Judgment; 4.4.3 Affect
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The Cross-Cultural Power ofSymbols1.3 Literature Review Conclusions, Future Study, andLimitations; 1.3.1 Conclusions; 1.3.2 Future Research; 1.4 B2B Empirical Analysis forDigital Marketing: Age, Education, Prior Buying Experience, Gender, andCultural Differences; 1.4.1 Job Function; 1.4.2 Age; 1.4.3 Education; 1.4.4 Agents' US Buying Experience; 1.4.5 Gender; 1.4.6 Cultural Differences; Nike & Toyota andthePower ofSymbols; 1.4.7 Marketing Solicitation Contact Attitudes; 1.5 Conclusions; References; Part I: Digital Business as a Social Networking Tool
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| Subject
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Business enterprises-- Technological innovations-- China.
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Business-- Technological innovations-- China.
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Electronic commerce-- China.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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Business enterprises-- Technological innovations.
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Business-- Technological innovations.
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Electronic commerce.
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| Subject
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China.
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| Dewey Classification
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658.5/14
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| LC Classification
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HD45
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| Added Entry
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Chen, Pi-Chi
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Kim, Young-Chan
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