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" Public relations : "
Dan Lattimore [and others].
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BL
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| Record Number
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871894
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| Title & Author
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Public relations : : the profession and the practice /\ Dan Lattimore [and others].
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| Edition Statement
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4th ed.
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| Publication Statement
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New York, NY :: McGraw-Hill/Connect Learn Succeed,, 2013.
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| Page. NO
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xix, 372 pages :: illustrations ;; 26 cm
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| ISBN
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007131072X
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: 0073512052
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: 9780071310727
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: 9780073512051
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface -- About the Authors -- Part I: THE PROFESSION. Chapter 1. The Nature of Public Relations -- Chapter 2. The History of Public Relations -- Chapter 3. A Theoretical Basis for Public Relations -- Chapter 4. Law and Ethics -- Part II: THE PROCESS. Chapter 5. Research: Understanding Public Opinion -- Chapter 6. Strategic Planning for Public Relations Effectiveness -- Chapter 7. Action and Communication -- Chapter 8. Evaluating Public Relations Effectiveness -- Part III: THE PUBLICS. Chapter 9. Social and Traditional Media Relations -- Chapter 10. Employee Communication -- Chapter 11. Community Relations -- Chapter 12. Consumer Relations and Marketing -- Chapter 13. Investor Relations -- Part IV: THE PRACTICE. Chapter 14. Public Affairs: Relations with Government -- Chapter 15. Public Relations in Nonprofit Organizations -- Chapter 16. Corporate Public Relations -- Appendix 1: Writing A-1 -- Appendix 2: Speechmaking A-9 -- Appendix 3: Video Production.
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| Abstract
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"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--
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| Subject
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Public relations.
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| Subject
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HM1221.P82 2012
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| Added Entry
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Lattimore, Dan.
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