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" Value-based marketing for bottom-line success : "


Document Type : BL
Record Number : 871913
Main Entry : DeBonis, J. Nicholas.
Title & Author : Value-based marketing for bottom-line success : : 5 steps to creating customer value /\ J. Nicholas De Bonis, Eric Balinski Phil Allen.
Publication Statement : New York :: McGraw-Hill,, ©2003.
Page. NO : 1 online resource (xix, 244 pages) :: illustrations
ISBN : 007139656X
: : 007141682X
: : 1280300620
: : 6610300623
: : 9780071396561
: : 9780071416825
: : 9781280300622
: : 9786610300624
Notes : "American marketing association."
Bibliographies/Indexes : Includes bibliographical references (pages 231-233) and index.
Contents : The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.
Subject : Consumer satisfaction.
Subject : Customer services-- Management.
Subject : Marketing-- Management.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : Consumer satisfaction.
Subject : Customer services-- Management.
Subject : Marketing-- Management.
Subject : Consumer satisfaction.
Subject : Customer services-- Management.
Subject : Marketing-- Management.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.13‬‭.D378 2003eb‬
NLM classification : ‭F713. 3‬clc
: ‭F713. 55‬clc
Added Entry : Allen, Phil,1953-
: Balinski, Eric W.
copyhttps://lib.clisel.com/site/catalogue/871913
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