| Document Type
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BL
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| Record Number
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871945
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| Main Entry
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Hughes, Arthur Middleton.
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| Title & Author
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The customer loyalty solution : : what works and what doesn't in customer loyalty programs /\ by Arthur Middleton Hughes.
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| Publication Statement
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New York :: McGraw-Hill,, [2003]
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| Page. NO
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1 online resource (xix, 364 pages) :: illustrations
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| ISBN
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0071363661
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: 0071429042
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: 1280303808
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: 6610303800
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: 9780071363662
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: 9780071429047
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: 9781280303807
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: 9786610303809
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| Notes
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Includes index.
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| Abstract
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"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers."--Jacket.
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| Subject
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Customer loyalty programs.
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| Subject
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Database marketing.
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| Subject
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BUSINESS ECONOMICS-- Exports Imports.
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| Subject
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BUSINESS ECONOMICS-- International-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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| Subject
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Customer loyalty programs.
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| Subject
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Database marketing.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5415.126.H8423 2003
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