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" The social employee : "
Cheryl Burgess and Mark Burgess.
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BL
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| Record Number
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872012
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| Main Entry
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Burgess, Cheryl.
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| Title & Author
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The social employee : : how great companies make social media work /\ Cheryl Burgess and Mark Burgess.
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| Publication Statement
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New York :: McGraw-Hill Education,, [2014]
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| Page. NO
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xvi, 267 pages :: illustrations ;; 23 cm
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| ISBN
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0071816410
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: 9780071816410
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0071816429
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9780071816427
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.
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| Subject
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Branding (Marketing)
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Business networks.
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Internet marketing.
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Social media-- Economic aspects.
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Branding (Marketing)
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Business networks.
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Internet marketing.
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Social media-- Economic aspects.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.B867 2014
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| NLM classification
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F713.365clc
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| Added Entry
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Burgess, Mark,1949-
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