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" Essentials of marketing research / "
Joseph F. Hair, Jr., University of South Alabama, Mary Celsi, California State University-Long Beach, David J. Ortinau, University of South Florida, Robert P. Bush, Houston Baptist University.
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BL
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| Record Number
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872214
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| Main Entry
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Hair, Joseph F.,Jr.,1944-
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| Title & Author
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Essentials of marketing research /\ Joseph F. Hair, Jr., University of South Alabama, Mary Celsi, California State University-Long Beach, David J. Ortinau, University of South Florida, Robert P. Bush, Houston Baptist University.
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| Edition Statement
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Fourth edition.
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| Publication Statement
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New York, NY :: McGraw-Hill Education,, [2017]
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, ©2017
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| Page. NO
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xviii, 414 pages :: illustrations ;; 26 cm
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| ISBN
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0078112117
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: 9780078112119
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Subject
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Marketing research.
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| Subject
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Marketing research.
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| Dewey Classification
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658.8/3
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| LC Classification
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HF5415.2.E894 2017
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| Added Entry
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Bush, Robert P.
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Celsi, Mary
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Ortinau, David J.
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