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" E-commerce : "
Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
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BL
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| Record Number
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872740
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| Main Entry
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Laudon, Kenneth C.,1944-
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| Title & Author
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E-commerce : : business, technology, society /\ Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
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| Edition Statement
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Twelfth edition.
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| Publication Statement
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Boston :: Pearson,, [2017]
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, ©2017
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| Page. NO
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xli, 809, I-58, C-1 pages :: illustrations ;; 26 cm
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| ISBN
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0133938956
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: 013483951X
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: 9780133938951
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: 9780134839516
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web and mobile platform -- Building an E-commerce presence: web sites, mobile sites, and apps -- E-commerce security and payment systems -- E-commerce marketing and advertising concepts -- Social, mobile and local marketing -- Ethical, social, and political issues in E-commerce -- Online retail and services -- Online content and media -- Social networks, auction and portals -- B2B E-commerce: supply chain management and collaborative commerce.
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| Abstract
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This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
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| Subject
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Electronic commerce.
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Information technology.
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Internet marketing.
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Electronic commerce.
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Information technology.
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Internet marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5548.32.L38 2017
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| Added Entry
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Traver, Carol Guercio
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| Cover Title
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E-commerce 2016
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