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" Marketing : "
Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), Valerie Trifts (Dalhousie University), Lilly Anne Buchwitz (Wilfrid Laurier University) ; contributing author, David Gaudet (SAIT Polytechnic).
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BL
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| Record Number
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872848
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| Main Entry
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Armstrong, Gary
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| Title & Author
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Marketing : : an introduction /\ Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), Valerie Trifts (Dalhousie University), Lilly Anne Buchwitz (Wilfrid Laurier University) ; contributing author, David Gaudet (SAIT Polytechnic).
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| Edition Statement
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Updated 6th Canadian edition, with integrated B2B case.
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| Publication Statement
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Toronto :: Pearson,, 2016.
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| Page. NO
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pages cm.
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| ISBN
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0134470524
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: 0134711955
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: 9780134470528
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: 9780134711959
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Subject
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Marketing, Textbooks.
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| Subject
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Marketing-- Canada, Textbooks.
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Marketing.
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Canada.
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| Dewey Classification
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658.8
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| LC Classification
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658.8 MAR
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| NLM classification
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cci1icclacc
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coll13lacc
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| Added Entry
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Buchwitz, Lilly Anne
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Gaudet, David, (Professor)
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Kotler, Philip
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Trifts, Valerie
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