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" Anybody's business / "
Barbara Van Syckle, Brian Tietje.
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BL
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| Record Number
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872964
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| Main Entry
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Van Syckle, Barbara.
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| Title & Author
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Anybody's business /\ Barbara Van Syckle, Brian Tietje.
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| Publication Statement
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Upper Saddle River, N.J. :: Pearson Prentice Hall,, ©2010.
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| Page. NO
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xxii, 383 pages :: illustrations (some color) ;; 28 cm
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| ISBN
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0136086349
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: 9780136086345
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Profit : open books, cash flow, and income -- Build : balance sheet, risk, financing, and diversification -- Compete : economics and competition -- Adapt : monetary and fiscal policy, the economic cycle, and economic systems -- Grow : global -- Lead : vision, integrity, change, and teams -- Own : entrepreneurship, innovation, and forms of ownership -- Act : ethics and corporate social responsibility -- Plan : roles, mission, strategy, and plans -- Organize : organization structure, culture, and employee recruitment, selection, and hiring -- Direct, control, evaluate : decision making, delegating, and appraising -- Discover : the marketing mix, market research, and target marketing -- Create : product innovation, branding, pricing, and value -- Communicate : promotions and marketing communications -- Decide : the IT organization, data-driven decisions, and IT risks -- Improve : operations, quality, and distribution -- Connect : business presentations, e-mail, and memos -- Enforce : business law -- Advance : careers, networking, and interviewing -- Invest : your money, your future.
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| Subject
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Business enterprises-- Finance.
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Finance.
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Business enterprises-- Finance.
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Finance.
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| Dewey Classification
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658
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| LC Classification
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HG4026.V363 2010
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| Added Entry
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Tietje, Brian C.
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