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" Marketing communications : "


Document Type : BL
Record Number : 875831
Main Entry : Fill, Chris.
Title & Author : Marketing communications : : brands, experiences and participation /\ Chris Fill.
Edition Statement : Sixth edition.
Publication Statement : Harlow, England :: Pearson,, 2013.
Page. NO : xliii, 820 pages :: illustrations (chiefly color) ;; 27 cm
ISBN : 0273770543
: : 0273770675
: : 0273781103
: : 1299538630
: : 9780273770541
: : 9780273770671
: : 9780273781103
: : 9781299538634
: 9780273770671
: 9780273781103
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : This sixth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
Subject : Branding (Marketing)
Subject : Communication in marketing.
Subject : Marketing channels.
Subject : Sales promotion.
Subject : Branding (Marketing)
Subject : Communication in marketing.
Subject : Marketing channels.
Subject : Sales promotion.
Subject : Kommunikationsmodell.
Subject : Kommunikationsstrategie.
Subject : Marketing.
Subject : Unternehmen.
Subject : Communicatie.
Subject : Marketing.
Dewey Classification : ‭658.8/02‬
LC Classification : ‭HF5415.123‬‭.F55 2013‬
NLM classification : ‭85.40‬bcl
: ‭85.40.‬bcl
: ‭QP 600‬rvk
: ‭QP 600.‬rvk
copyhttps://lib.clisel.com/site/catalogue/875831
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