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BL
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| Record Number
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875835
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| Main Entry
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Saunders, Mark,1959-
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| Title & Author
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Doing research in business and management : : an essential guide to planning your project /\ Mark Saunders and Philip Lewis.
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| Publication Statement
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Harlow, Essex :: Financial Times Prentice Hall,, 2012.
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| Page. NO
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xiii, 233 pages :: illustrations, charts, tables ;; 24 cm
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| ISBN
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0273726412
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: 9780273726418
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| Bibliographies/Indexes
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Includes bibliographical references (pages 227-228) and index.
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| Contents
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Contents note continued: 3. Managing the research process -- 3.1. Why you should read this chapter -- 3.2. Getting access to your research organisation and your respondents -- 3.3. What about access to information? -- 3.4. Six strategies for making sure that you get the organisational access you want -- 3.5. Managing yourself -- 3.6. Managing your supervisor -- 3.7. Managing your university -- 3.8. The ethics of doing research -- Summary -- Thinking about your research process -- References -- 4. Using secondary data -- 4.1. Why you should read this chapter -- 4.2. What forms does secondary data take? -- 4.3. Why you should use secondary data -- the potential? -- 4.4. What are the pitfalls of using secondary data? -- 4.5. Assessing the suitability of secondary data -- 4.6. Where and how to find secondary data -- Summary -- Thinking about using secondary data -- References -- 5. Choosing your research design -- 5.1. Why you should read this chapter -- 5.2. The importance of research philosophy.
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Contents note continued: 5.3. Differing approaches to research: deduction and induction -- 5.4. Differing types of studies: exploratory, descriptive and explanatory studies -- 5.5. Differing strategies -- 5.6. Making sure your research conclusions are believable -- Summary -- Thinking about your research design -- References -- 6. Collecting data -- 6.1. Why you should read this chapter -- 6.2. Selecting samples -- 6.3. Collecting data using questionnaires -- 6.4. Collecting data using semi-structured or unstructured interviews -- Summary -- Thinking about collecting data -- References -- 7. Analysing data -- 7.1. Why you should read this chapter -- 7.2. What are different types of data? -- 7.3. Analysing data quantitatively -- 7.4. Analysing data qualitatively -- Summary -- Thinking about analysing data -- References -- 8. Writing and presenting the research proposal -- 8.1. Why you should read this chapter -- 8.2. Why is the research proposal so important?
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Contents note continued: 8.3. When should I write my research proposal? -- 8.4. What should I include in my research proposal? -- 8.5. In what style should my research proposal be written? -- 8.6. How will my research proposal be judged? -- Summary -- Thinking about your research proposal -- References.
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Machine generated contents note: 1. Choosing your research topic -- 1.1. Why you should read this chapter -- 1.2. Why choosing the right research topic is so important -- 1.3. Why choosing a research topic is difficult -- 1.4. Ten ways to generate ideas for a research topic -- 1.5. How to refine research topic ideas -- 1.6. What makes a good research topic? -- 1.7. How to turn a research idea into a research project -- Summary -- Thinking about your research topic -- References -- 2. Reviewing the literature -- 2.1. Why you should read this chapter -- 2.2. What a literature review is -- 2.3. Why it is important to review the literature -- 2.4. The types of literature available to you -- 2.5. Searching for and obtaining literature -- 2.6. Evaluating the usefulness of literature to your research -- 2.7. Reading, noting and correctly referencing useful literature -- 2.8. Writing your literature review -- Summary -- Thinking about your critical literature review -- References.
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| Abstract
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If you need any help with your research project or dissertation then this book is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and 'Research in practice' boxes show how the research is used in real life, making this the book you need to successfully complete your project. Don't forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS and NVivo, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!
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| Subject
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Business-- Research.
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Business and Management.
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| Subject
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Business-- Research.
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| Dewey Classification
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650.072
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| LC Classification
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HD30.4.S28 2012
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| Added Entry
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Lewis, Philip,1945-
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| Cover Title
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Doing research in business & management
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