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" Developing the public relations campaign : "
Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.
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BL
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| Record Number
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875951
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| Main Entry
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Bobbitt, Randy,1955-
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| Title & Author
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Developing the public relations campaign : : a team-based approach /\ Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.
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| Edition Statement
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Third edition.
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| Publication Statement
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Boston :: Pearson,, [2014]
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| Page. NO
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xvii, 238 pages :: illustrations ;; 24 cm
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| ISBN
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0205066720
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: 9780205066728
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| Bibliographies/Indexes
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Includes bibliographical references (pages 215-226) and index.
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| Contents
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Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.
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| Subject
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Public relations.
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HM1221.B63 2014
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| Added Entry
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Sullivan, Ruth,1955-
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