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" Head's broadcasting in America : "
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BL
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| Record Number
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875973
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| Main Entry
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McGregor, Michael A.
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| Title & Author
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Head's broadcasting in America : : a survey of electronic media.
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| Edition Statement
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10th ed. // Michael A. McGregor, Paul D. Driscoll, Walter McDowell.
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| Publication Statement
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Boston :: Allyn & Bacon,, ©2010.
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| Page. NO
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xxiii, 335 pages :: illustrations (chiefly color), color maps ;; 29 cm
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| ISBN
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0205608132
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: 9780205608133
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| Notes
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Revised edition of: Broadcasting in America / Sydney W. Head. 9th ed. 2001.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 299-304) and index.
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| Contents
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Ch. 1. Introducing electronic media -- ch. 2. From radio to television -- ch. 3. Cable and newer media -- ch. 4. How electronic media work -- ch. 5. Distribution by wired relays, wireless relays, and over the Internet -- ch. 6. Commercial operations -- ch. 7. Noncommercial services -- ch. 8. Programs and programming basics -- ch. 9. Audience measurement -- ch. 10. Media theory and effec ts -- ch. 11. The Communications Act, licensing, and structural regulation -- ch. 12. Constitutional issues and content regulation.
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| Subject
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Broadcasting-- United States.
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| Subject
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Broadcasting.
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United States.
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| Dewey Classification
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384.540973
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| LC Classification
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HE8689.8.H43 2010
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| Added Entry
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Driscoll, Paul D.
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Head, Sydney W.
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McDowell, Walter.
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| Parallel Title
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Broadcasting in America
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