| Document Type
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BL
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| Record Number
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876679
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| Main Entry
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Fang, Irving E.
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| Title & Author
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A history of mass communication : : six information revolutions /\ Irving Fang.
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| Publication Statement
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Boston :: Focal Press,, ©1997.
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| Page. NO
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xxxiv, 280 pages :: illustrations ;; 26 cm
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| ISBN
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0240802543
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: 9780240802541
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| Bibliographies/Indexes
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Includes bibliographical references (pages 244-254) and index.
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| Contents
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What are information revolutions?: Political tools and weapons -- 1. Writing, the first revolution: The invention of writing -- Skin and bones and papyrus -- The Greeks -- The alphabet -- Carrying the message.
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2. Printing, the second revolution: Turbulent Europe -- Gift from China -- Books and universities -- Mail in the middle ages -- Here a new, there a new -- Printing and literacy -- Did Gutenberg know about China?
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3. Mass media, the third revolution: The turmoil of a new age -- Printing for everyone -- Paper for everyone -- The information pump -- The muckrakers -- Women can type -- "If anyone desires"-- Solving postal problems -- Photography -- Current news -- Voices on a wire -- Signals in the air -- Movies are born.
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4. Entertainment, the fourth revolution: Public recreation -- Entertaining newspapers -- Magazines for the fragmented public -- The novel -- Entertainment on a plate -- Portable recording -- Broadcasting -- Owning cameras -- Movies tell stories.
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5. The toolshed home, the fifth revolution: The communication toolshed -- Home mail delivery -- New uses for phones -- "Free" entertainment -- Pictures in the parlor -- Tragedy in the parlor -- Wiring the toolshed -- Videotape, a new book -- Setting new records -- We still have books.
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6. The highway, the sixth revolution: Heavy traffic -- Computer at the wheel -- Magazines target their readers -- Multimedia, a newer book -- Cable narrowcasting -- Footprints on the globe -- Electronic commuting -- The internet -- Mailbox in the computer -- Faxing -- Going up the highway -- News online -- A summing up.
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| Abstract
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A History of Mass Communication traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway.--From publisher's description.
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| Subject
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Communication-- History.
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| Subject
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Communication-- Histoire.
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| Subject
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Communication.
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| Subject
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Geschichte
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| Subject
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Massenkommunikation
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| Subject
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Geschichte.
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| Subject
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Massenkommunikation.
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| Subject
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Massacommunicatie.
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| Dewey Classification
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302.2/09
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302.2309
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| LC Classification
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P90.F26 1997
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| NLM classification
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05.30bcl
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AP 13300rvk
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MS 7850rvk
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