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" Reputation management : "
John Doorley and Helio Fred Garcia.
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BL
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| Record Number
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877500
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| Main Entry
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Doorley, John.
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| Title & Author
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Reputation management : : the key to successful public relations and corporate communication /\ John Doorley and Helio Fred Garcia.
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| Edition Statement
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Third edition.
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| Publication Statement
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New York :: Routledge, Taylor & Francis Group,, 2015.
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| Page. NO
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xxxiii, 408 pages ;; 26 cm
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| ISBN
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0415716276
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: 0415716284
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: 1134748957
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: 1315879980
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: 9780415716277
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: 9780415716284
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: 9781134748952
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: 9781315879987
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9781134748952
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9781134749027
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9781134749096
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9781315879987
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Integrated communication : everything communicates -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting : consulting and corporate communication -- the nexus -- Challenges and opportunities in corporate and organizational communication.
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| Abstract
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"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
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"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
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| Subject
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Communication in organizations.
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Public relations.
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BUSINESS ECONOMICS-- Industries-- Media Communications Industries.
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Communication in organizations.
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LANGUAGE ARTS DISCIPLINES-- Communication Studies.
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Öffentlichkeitsarbeit
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Prestige
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Public relations.
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SOCIAL SCIENCE-- Media Studies.
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Strategisches Management
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Unternehmen
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| Dewey Classification
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659.2
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| LC Classification
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HD59.D66 2015
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| NLM classification
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C912.3clc
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LAN004000BUS070060SOC052000bisacsh
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| Added Entry
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Garcia, Helio Fred.
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