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" Marketing plans that work / "
Malcolm H.B. McDonald, Warren J. Keegan.
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BL
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| Record Number
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880773
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| Main Entry
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McDonald, Malcolm.
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| Title & Author
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Marketing plans that work /\ Malcolm H.B. McDonald, Warren J. Keegan.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Boston :: Butterworth-Heinemann,, ©2002.
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| Page. NO
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viii, 254 pages :: illustrations ;; 23 cm
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| ISBN
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0750673079
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: 9780750673075
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket.
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| Subject
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Marketing-- Planning.
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Marketing-- Planification.
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Marketing-- Planning.
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Marketing.
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Strategisches Management.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.13.M3154 2002
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| NLM classification
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QP 612rvk
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| Added Entry
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Keegan, Warren J.
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