Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel :

" Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel : "
Thomas Bily.

Document Type	:	BL
Record Number	:	882000
Main Entry	:	Bily, Thomas
Title & Author	:	Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel : : Neue Wachstumschancen im alternden Deutschland /\ Thomas Bily.
Publication Statement	:	Wiesbaden :: Springer Gabler, [2019]
	:	, ©2019
Page. NO	:	1 online resource.
ISBN	:	3658258055
	:	: 9783658258054
	:	9783658258047
Bibliographies/Indexes	:	Includes bibliographical references.
Subject	:	Market segmentation-- Germany.
Subject	:	Middle-aged consumers-- Germany.
Subject	:	Target marketing-- Germany.
Subject	:	BUSINESS ECONOMICS / Industrial Management.
Subject	:	BUSINESS ECONOMICS / Management Science.
Subject	:	BUSINESS ECONOMICS / Management.
Subject	:	BUSINESS ECONOMICS / Organizational Behavior.
Subject	:	Market segmentation.
Subject	:	Middle-aged consumers.
Subject	:	Target marketing.
Subject	:	Germany.
Dewey Classification	:	‭658.800943‬
LC Classification	:	‭HF5415.127‬

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