| Document Type
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BL
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| Record Number
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882356
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| Uniform Title
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Study of product quality reflected in social media
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| Main Entry
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Vlad, Denisa Elena.
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| Title & Author
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Concepts of quality connected to social media and emotions /\ Denisa Elena Vlad.
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| Publication Statement
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Wiesbaden :: Springer Gabler,, 2020.
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| Series Statement
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Sustainable Management, Wertschöpfung und Effizienz
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| Page. NO
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1 online resource (228 pages)
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| ISBN
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3658288671
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: 9783658288679
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3658288663
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9783658288662
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Intro; Contents; List of Abbreviations; List of Figures; List of Tables; Introduction; Part I -- Quality concept and Social Media; 1 Conceptual elements regarding quality; 1.1 Study of quality -- approaches and perspectives; 1.1.1 Defining quality; 1.1.2 Quality concept approaches; 1.2 Economic aspects of quality; 1.3 Quality assessment indicators; 1.4 Models in consumer science used in quality design; 1.5 Consumer orientation -- concern of management in achieving quality; 1.6 Models to improve quality from customer perspective
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1.6.1 The Fujitsu Ten Group model to improve products and services from the customer's perspective1.6.2 Nissan case study; 2 Social media as influence factor of quality; 2.1 Defining social media concept; 2.2 Social media evolution; 2.3 The benefits of social media; 2.4 Classification of social media platforms: main actors; 2.4.1 Social networking sites; 2.4.2 Video sharing platforms; 2.4.3 Blogs and vlogs; 2.4.4 Mobile sharing and communication applications; 2.5 Optimizing communication techniques and tools used in the social media; 2.6 Social Media vs. Social networks
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2.7 The areas of social media and their use in practice2.7.1 Social media -- marketing tool; 2.7.2 Social media -- a tool for attracting clients; 2.7.3 Social media -- communication maintenance tool -- the eWOM model; 2.7.4 Social media -- new distribution channel; 2.8 Human resources and social media; 2.9 Concerning aspects of social media; 2.10 Ethics and regulations in social media; Part II -- The Influence of social media on quality and on consumers' emotions; 3 Analysis of consumer behaviour related to social media; 3.1 Influence of social media communication on consumer behaviour
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3.2 The importance of messages sent through social media3.3 The relationship between social media and consumer behaviour; 3.4 The factors that influence consumer behaviour in the online environment; 3.5 Consumer -- brand relationship in social media; 3.6 Social media effects on consumers' emotions; 4 The relationship between social media -- business -- quality; 4.1 Social media and quality; 4.1.1 Purpose and objectives of the research; 4.1.2 Research methodology; 4.1.3 Detailed analysis of participants' responses; 4.1.4 Research findings; 4.2 Social media implications on the consumer
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4.2.1 Purpose and objectives of the research4.2.2 Research methodology; 4.2.3 Sample Structure; 4.2.4 Research findings; 4.2.5 Limitations and future research; 4.2.6 Research findings; 4.3 Conceptual models regarding the consumer -- social media relationship; 4.4 Post-truth, fake news and how they relate to human emotions; 6 Conclusions -- The Highest Style of Quality: post-truth social media?; References
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| Subject
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Social media-- Psychological aspects.
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| Subject
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Social media.
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| Subject
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Social media.
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| Dewey Classification
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302.23/1
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| LC Classification
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HF4999.2-6182
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HM742
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