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" Chinese consumers : "


Document Type : BL
Record Number : 889469
Main Entry : Sethi, Ashok
Title & Author : Chinese consumers : : exploring the world's largest demographic /\ Ashok Sethi.
Publication Statement : Singapore :: Palgrave Macmillan,, [2019]
: , ©2019
Page. NO : 1 online resource.
ISBN : 9789811089923
: : 9811089922
: 9789811089916
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : "This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years"--PDF title page.
Subject : Consumer behavior-- China.
Subject : Consumers-- China.
Subject : Consumption (Economics)-- China.
Subject : Economic history.
Subject : BUSINESS ECONOMICS / Economics / Macroeconomics.
Subject : Consumer behavior.
Subject : Consumers.
Subject : Consumption (Economics)
Subject : Economic history.
Subject : POLITICAL SCIENCE / Economic Conditions.
Subject : China.
Dewey Classification : ‭339.470951‬
LC Classification : ‭HC430.C6‬
copyhttps://lib.clisel.com/site/catalogue/889469
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