| Document Type
|
:
|
BL
|
| Record Number
|
:
|
889757
|
| Main Entry
|
:
|
Kuang, Wenbo,1968-
|
| Title & Author
|
:
|
Social media in China /\ Wenbo Kuang.
|
| Publication Statement
|
:
|
Singapore :: Palgrave Macmillan,, [2018]
|
| Series Statement
|
:
|
Sociology, Media and Journalism in China
|
| Page. NO
|
:
|
1 online resource (xxii, 293 pages)
|
| ISBN
|
:
|
9789811309144
|
|
|
:
|
: 9811309140
|
|
|
:
|
9789811309137
|
|
|
:
|
9811309132
|
| Notes
|
:
|
3.1.3.1 Five Elements of the Theory of Planned Behavior
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Intro; Contents; List of Figures; Part I: Theoretical Foundations of New Media's Public Opinions; Chapter 1: An Introduction to New Media; 1.1 What Is the Definition of "New Media"?; 1.1.1 The Concept of New Media; 1.1.1.1 Interaction Is the Essential Characteristic of New Media; 1.1.1.2 Which Media Should Not Fall into the Category of New Media?; 1.1.1.3 Scientific Definition of New Media: The Carrier that Communicates Information by Means of Computers; 1.1.2 Relevant Concepts; 1.2 Strengths of the New Media; 1.2.1 Quick Communication and Update and Low Cost
|
|
|
:
|
1.2.2 Massive Information and Rich Content1.2.3 Cost-Free Global Communication; 1.2.4 Convenient Retrieval; 1.2.5 Multimedia Communication; 1.2.6 Interaction; 1.3 Impact of the New Media on the Media Industry; 1.3.1 Change the Current Pattern of Communication; 1.3.1.1 Form a New Communication Environment; 1.3.1.2 Make the Media Ecology More Complicated; 1.3.1.3 Make the Communication Subjects More Diversified; 1.3.1.4 Make Audiences More Differentiated; 1.3.2 Impact on the Public-Opinion Regulation Mechanism; 1.3.2.1 Impact on the Traditional Public-Opinion Regulation Mechanism
|
|
|
:
|
1.3.2.2 Impact the Order of Information Communication1.3.2.3 Impact the Environment for Media Development; 1.3.3 The Print Media Is Withering Away; 1.3.3.1 Is the Print Media Portable?; 1.3.3.2 Is the Print Media More Authoritative and Authentic than the New Media?; 1.3.3.3 Is the Print Media More Economical?; 1.3.3.4 Is the Print Media More in Line with People's Reading Habit?; 1.3.3.5 Does the Print Media Have Less Influence on Readers' Health?; 1.3.3.6 Is It Easier to Preserve the Print Media?; 1.3.3.7 A Lesson from Kodak: The Most Dangerous Opponent Is Outside the Industry
|
|
|
:
|
1.3.3.8 Smart Phones Accelerate the Extinction of the Print MediaChapter 2: New-Media Public Opinion Becomes Mainstream Social Opinion; 2.1 Characteristics of New-Media Public Opinion; 2.1.1 Definition of the Concept of New-Media Public Opinion; 2.1.1.1 Definitions of Public Opinion; 2.1.1.2 Network Public Opinion and New-Media Opinion; 2.1.2 Characteristics of New-Media Public Opinion; 2.1.2.1 Rich and Diversified; 2.1.2.2 Open, Free and Interactive; 2.1.2.3 Fast; 2.1.2.4 Co-existence of Rational and Irrational Factors; 2.1.2.5 Hard to Control; 2.1.2.6 Easily Manipulated
|
|
|
:
|
2.2 Management of New-Media Public Opinion2.2.1 Functions of New-Media Public Opinion; 2.2.2 Problems of New-Media Public Opinion; 2.2.3 Management of New-Media Public Opinion; Chapter 3: Theoretical Models for Studying New-Media Public Opinion; 3.1 Theoretical Models of New Media Studies; 3.1.1 Diffusion of Innovations Theory; 3.1.1.1 Levels of Individual Innovativeness; 3.1.1.2 Stages of the Process of Diffusion of Innovations; 3.1.1.3 Innovation Features Affecting the Adoption Rate; 3.1.2 Technology Acceptance Model; 3.1.3 Theory of Planned Behavior
|
| Abstract
|
:
|
Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a?butterfly effect? model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the?20 million? phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.
|
| Subject
|
:
|
Mass media-- China.
|
| Subject
|
:
|
Social media-- China.
|
| Subject
|
:
|
Mass media.
|
| Subject
|
:
|
Media studies.
|
| Subject
|
:
|
PSYCHOLOGY-- Social Psychology.
|
| Subject
|
:
|
Social media.
|
| Subject
|
:
|
Sociology.
|
| Subject
|
:
|
China.
|
| Dewey Classification
|
:
|
302.23/10951
|
| LC Classification
|
:
|
HM742.K83 2018eb
|