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" Marketing manipulation : "
Michael Kamins.
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BL
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| Record Number
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890639
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| Main Entry
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Kamins, Michael A.
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| Title & Author
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Marketing manipulation : : a consumer's survival manual /\ Michael Kamins.
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| Publication Statement
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Singapore ;Hackensack, NJ :: World Scientific Publishing Co. Pte. Ltd.,, [2019]
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| Series Statement
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World Scientific-Now Publishers series in business ;; Vol. 14
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| Page. NO
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viii, 242 pages ;; 24 cm.
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| ISBN
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9789813234703
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: 9813234709
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"Deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of pricing, product, promotion, sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to help making all of us better decision makers when confronted with a range of stimuli in a marketing environment"--
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| Subject
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Consumer behavior.
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Marketing-- Psychological aspects.
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Consumer behavior.
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| Subject
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Marketing-- Psychological aspects.
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| Dewey Classification
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381.3/3
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| LC Classification
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HF5415.32.K35 2019
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