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" China-focused cases : "
CEIBS Case Center, editor.
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BL
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| Record Number
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891565
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| Title & Author
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China-focused cases : : selected winners of the CEIBS global case contests /\ CEIBS Case Center, editor.
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| Publication Statement
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Singapore :: Springer ;Shanghai, China :: Shanghai Jiao Tong University Press,, [2019]
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| Page. NO
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1 online resource (xvi, 194 pages)
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| ISBN
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9789811327063
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: 9789811327070
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: 9811327068
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: 9811327076
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9789811327056
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981132705X
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Chapter1 FamilyMart: "Internet Plus" Strategy -- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era -- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market -- Chapter4 Huawei's Quest for Global Markets -- Chapter5 Tecno Mobile's Growth Strategies in Africa -- Chapter6 Can Starbucks Sustain Its High Prices in China? -- Chapter7 ofo: A Bike Sharing Firm From Campus -- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu" -- Chapter9 Why Didn't the SF Heike Project Succeed? -- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.
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| Abstract
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This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies' operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community's interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.
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| Subject
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Management-- Study and teaching-- China, Case studies.
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Management-- Study and teaching.
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China.
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| Dewey Classification
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658.0071051
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| LC Classification
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HD30.42.C6C45 2019
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| Added Entry
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CEIBS Case Center,editor.
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Zhong Ou guo ji gong shang xue yuan,sponsoring body.
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