| Document Type
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BL
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| Record Number
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891896
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| Main Entry
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Harris, Lisa.
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| Title & Author
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Marketing the e-Business.
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| Publication Statement
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London :: Routledge,, 2002.
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| Series Statement
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Routledge e-business series
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| Page. NO
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1 online resource (368 pages)
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| ISBN
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0203166965
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: 0415256003
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: 0415256011
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: 1134520239
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: 1134520271
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: 113452028X
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: 661004645X
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: 9780203166963
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: 9780415256001
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: 9780415256018
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: 9781134520237
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: 9781134520275
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: 9781134520282
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: 9786610046454
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| Bibliographies/Indexes
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Includes bibliographical references (pages 336-344) and index.
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| Contents
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Book Cover; Title; Contents; List of illustrations; List of contributors; Acknowledgements; List of abbreviations; Introduction; History, definitions and frameworks; Marketing research; Change management; Strategy; Branding; Relationship marketing; Multi-channel marketing; The marketing mix; e-Retailing; Marketing planning; Legal, ethical and public policy issues; Conclusion; Glossary; References; Index.
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| Abstract
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How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
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| Subject
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Electronic commerce.
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| Subject
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Internet marketing.
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| Subject
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BUSINESS ECONOMICS-- Exports Imports.
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| Subject
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BUSINESS ECONOMICS-- International-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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| Subject
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Electronic commerce.
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| Subject
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Internet marketing.
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| Subject
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E-business.
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| Subject
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Marketing.
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| Dewey Classification
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658.84
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| LC Classification
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HF5415.1265.H376 2002eb
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| NLM classification
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85.40bcl
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| Added Entry
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Dennis, Charles.
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