| Document Type
|
:
|
BL
|
| Record Number
|
:
|
891979
|
| Main Entry
|
:
|
Klein, Naomi,1970-
|
| Title & Author
|
:
|
No space, no choice, no jobs, no logo : : taking aim at the brand bullies /\ Naomi Klein.
|
| Edition Statement
|
:
|
1st Picador USA ed.
|
| Publication Statement
|
:
|
New York :: Picador USA,, 2000.
|
| Page. NO
|
:
|
xxi, 490 pages :: illustrations ;; 24 cm
|
| ISBN
|
:
|
0312203438
|
|
|
:
|
: 0312271921
|
|
|
:
|
: 0321203438
|
|
|
:
|
: 9780312203436
|
|
|
:
|
: 9780312271923
|
|
|
:
|
: 9780321203434
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 479-481) and index.
|
| Contents
|
:
|
TABLE OF CONTENTS -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.everything: the youth market and the marketing of cool -- The branding of learning; ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to free agent nation -- Breeding disloyalty: what goes around, comes around -- Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anticorporate activism -- The brand boomerang: the tactics of brand-based campaigns -- The tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global commons.
|
| Abstract
|
:
|
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
|
| Subject
|
:
|
Brand name products-- Political aspects.
|
| Subject
|
:
|
Brand name products-- Public opinion.
|
| Subject
|
:
|
International business enterprises-- Political aspects.
|
| Subject
|
:
|
International business enterprises-- Public opinion.
|
| Subject
|
:
|
Brand name products-- Public opinion.
|
| Subject
|
:
|
International business enterprises-- Political aspects.
|
| Subject
|
:
|
International business enterprises-- Public opinion.
|
| Dewey Classification
|
:
|
658.8/27
|
| LC Classification
|
:
|
HF5415.13.K545 2000
|
| NLM classification
|
:
|
cci1icclacc
|
| Spine Title
|
:
|
No logo
|