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" Driving airline business strategies through emerging technology / "
Nawal K. Taneja.
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BL
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| Record Number
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892269
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| Main Entry
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Taneja, Nawal K.
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| Title & Author
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Driving airline business strategies through emerging technology /\ Nawal K. Taneja.
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| Publication Statement
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Aldershot, England ;Burlington, VT :: Ashgate,, ©2002.
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| Page. NO
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xv, 197 pages :: illustrations ;; 24 cm
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| ISBN
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0754619710
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: 9780754619710
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Challenges driven by the changing airline customer and industry dynamics: The changing airline customer ; Industry dynamics -- Opportunities driven by emerging technology: Operational planning ; Products development ; Airline profitability measurements -- Market segmentation and customer relationship management: Market segmentation ; Customer relationship management -- E-business and its application to airlines: Overview of e-business ; Key drivers of e-business -- Opportunities driven by emerging aircraft technology: Long-haul international markets ; Regional markets ; Personal transportation -- Forces transforming the air cargo market: Changing needs of shippers ; Evolving industry structure ; Bridling technology to redefine the air cargo market -- Business structures and processes to capitalize on emerging technology: Vision and role of technology ; Business philosophies, structures, and systems -- A call for action.
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| Abstract
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Nawal Taneja's study concentrates on the use of emerging technology within the airline industry. It presents an overview of a wide range of technologies and their true potential value for the industry.
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| Subject
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Airlines-- Management.
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Airlines-- Planning.
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Airlines-- Management.
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Airlines-- Planning.
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E-business.
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Luchtvaartmaatschappijen.
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Strategische planning.
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Technische vernieuwing.
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| Dewey Classification
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387.7/068/4
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| LC Classification
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HE9780.T36 2002
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| NLM classification
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83.72bcl
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