A comparison of two measures of attitude :

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" A comparison of two measures of attitude : "
Cooney, Diane Stapleton

Document Type	:	Latin Dissertation
Record Number	:	896239
Doc. No	:	TLets810483
Main Entry	:	Keele University
Title & Author	:	A comparison of two measures of attitude :\ Cooney, Diane Stapleton
College	:	Keele University
Date	:	1969
Degree	:	Thesis (Ph.D.)
student score	:	1969
Abstract	:	The supposed identity of the evaluative factor of the semantic differential with another measure of attitude, a Guttman scale, is discussed and empirically investigated. Theoretical considerations suggest that the degree of association observed may vary, according to the operation of a number of factors relating to the content and form of constructed scales. An empirical investigation, based on the responses of 1008 subjects, to the concept OBEDIENCE, and to a comparable Guttman scale, is reported. The degree of association found, C = 0.41, did not permit the postulation of a relationship of near identity between the two measures.
Subject	:	HM Sociology
Added Entry	:	Keele University