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" A Team-Based Behavioral Economics Experiment on Smoking Cessation "
White, Justin S.
Dow, William H
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Latin Dissertation
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English
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898805
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TL1773n4j0
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| Main Entry
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Choi, Seungchoun
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A Team-Based Behavioral Economics Experiment on Smoking Cessation\ White, Justin S.Dow, William H
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| Date
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2013
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2013
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| Abstract
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Tobacco use is a leading cause of death worldwide, yet smoking cessation services are not widely available in many low-resource settings. Popular approaches also fail to help smokers to maintain self-control and motivation. The degree to which peer pressure promotes self-control in team-based health interventions remains largely untested. Moreover, peer pressure and cash incentives have rarely been mobilized in tandem. To this end, we conducted a randomized controlled trial in 42 villages in Thailand to test a novel intervention that combines commitment contracts for smoking cessation with team incentives that activate peer pressure. We randomly assigned 201 participants, 11% of all smokers in the study area, to a control group that received smoking cessation counseling or a treatment group that received counseling plus a commitment contract, team incentives, and text message reminders for smoking cessation. We find that, relative to the control group, the intervention increased biochemically verified smoking abstinence by 25% points at six months (three months post-intervention). Moreover, the intervention cost about
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White, Justin S.
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UC Berkeley
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