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" Accounting for successful control of implicit racial bias: "


Document Type : AL
Record Number : 907127
Doc. No : LA1r1556z4
Title & Author : Accounting for successful control of implicit racial bias:. the roles of association activation, response monitoring, and overcoming bias. [Article]\ Gonsalkorale, Karen; Sherman, Jeffrey W; Allen, Thomas J; Klauer, Karl Christoph; Amodio, David M
Date : 2011
Title of Periodical : UC Davis
Abstract : Individuals who are primarily internally motivated to respond without prejudice show less bias on implicit measures than individuals who are externally motivated or unmotivated to respond without prejudice. However, it is not clear why these individuals exhibit less implicit bias than others. We used the Quad model to examine motivation-based individual differences in three processes that have been proposed to account for this effect: activation of associations, overcoming associations, and response monitoring. Participants completed an implicit measure of stereotyping (Study 1) or racial attitudes (Study 2). Modeling of the data revealed that individuals who were internally (but not externally) motivated to respond without prejudice showed enhanced detection and reduced activation of biased associations, suggesting that these processes may be key to achieving unbiased responding.
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1r1556z4_1721.pdf
1r1556z4.pdf
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