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" Advertising Stigmatas: "
Spies, Elizabeth Jean
Axelrod, Steven Gould
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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914339
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TL3rq0v0h3
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| Main Entry
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Spies, Elizabeth Jean
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| Title & Author
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Advertising Stigmatas:\ Spies, Elizabeth JeanAxelrod, Steven Gould
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| College
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UC Riverside
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| Date
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2010
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| student score
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2010
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| Abstract
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ABSTRACT OF THE DISSERTATIONAdvertising Stigmatas: The Evolution of Advertising in American Poetic CulturebyElizabeth Jean Spies In my dissertation, I outline the ways that technological developments in twentieth century advertising have infiltrated, altered, and affected American Poetics. Beginning in late nineteenth century, I discuss the expansion and maturation of twentieth century advertising and marketing techniques and how poetry fashioned new techniques of appropriating such advertising advancements within their critical discourse. Through the interweaving of historical turning points, technological developments, and the rhetorically motivated appropriation of advertising techniques, I show how the modernist poets, the Cold War poets Sylvia Plath, Allen Ginsberg, and postmodern poet Amy Gerstler develop new doctrine within semantic and cognitive poetics which in turn affect a new understanding of twentieth century aesthetics.
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Axelrod, Steven Gould
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UC Riverside
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