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" What patients see online: assessing the online identities of Pennsylvania dermatologists "
Karanfilian, Katrice M; De Guzman, Eison; Kim, Christopher; Madill, Evan; Ayyaswami, Varun; Kamath, Preetha; Agarwal, Nitin; Koch, Ellen; Prabhu, Arpan V
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AL
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| Record Number
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921756
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LA4qd5185h
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| Language of Document
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English
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| Main Entry
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Karanfilian, Katrice M; De Guzman, Eison; Kim, Christopher; Madill, Evan; Ayyaswami, Varun; Kamath, Preetha; Agarwal, Nitin; Koch, Ellen; Prabhu, Arpan V
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| Title & Author
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What patients see online: assessing the online identities of Pennsylvania dermatologists [Article]\ Karanfilian, Katrice M; De Guzman, Eison; Kim, Christopher; Madill, Evan; Ayyaswami, Varun; Kamath, Preetha; Agarwal, Nitin; Koch, Ellen; Prabhu, Arpan V
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Dermatology Online Journal
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25/9
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| Date
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2019
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| Abstract
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Introduction: Patients use the internet to search for health-related information. We sought to characterize the information that patients find when searching for dermatologists on Google. Methods: The Centers for Medicare and Medicaid Services (CMS) Physician Comparable Downloadable File was utilized to identify all Medicare-participating dermatologists practicing in Pennsylvania (PA). A custom Google-based search engine was used to search each dermatologist. Up to the top 10 results for each physician were then sorted into: (1) physician, hospital, or healthcare system, (2) third-party, (3) social media, (4) academic journal articles, or (5) other. Results: Within the CMS, 519 health care providers (53.9% male, 46.1% female) self-identified as dermatologists practicing in PA. At least one search result was obtained for each physician (4,963 total search results). About 30.6% (1,519) search results were hospital, health system, or physician-controlled websites, and 26.6% (1,318) were third-party websites (1,318; 26.6%). Social media websites accounted for 601 (12.1%) hits whereas peer-reviewed academic journal websites generated 135 (2.7%) results. One-way chi-square analysis showed domains were not randomly distributed across the five categories (P<0.0001). Conclusion: Dermatologists should be better aware of their digital presence and the strategies to better control their online identity.
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