Uncovering a Cover: Marketing Swedish Crime Fiction in a Transnational Context

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" Uncovering a Cover: Marketing Swedish Crime Fiction in a Transnational Context "
Nilsson, Louise

Document Type	:	AL
Record Number	:	926329
Doc. No	:	LA6308x270
Language of Document	:	English
Main Entry	:	Nilsson, Louise
Title & Author	:	Uncovering a Cover: Marketing Swedish Crime Fiction in a Transnational Context [Article]\ Nilsson, Louise
Title of Periodical	:	Journal of Transnational American Studies
Volume/ Issue Number	:	7/1
Date	:	2016
Abstract	:	During the twenty-first century, Swedish crime fiction became an international phenomenon and turned into a million-dollar industry. Besides being translated all over the world, the crime novels are converted into movies and TV series in Sweden, while remakes of these films are produced abroad. This success story is closely interwoven with the international book market and publishing houses’ marketing strategies. This article investigates how domestic literature is marketed in a globalized book market.